Over the past months, I have gathered leads from Youtube ( http://tinyurl.com/29lywde ) where I uploaded a few videos that were, frankly, horrible - It is a wonder people did not run screaming into the night...
However, I WAS getting people to subscribe to my Newsletter and to my blogs regularly. I was baffled...
However, my sponsor Jeff Learner spotted the reason straight away. I had added the videos to my landing pages, where appropriate, and I had also embedded the code so that they play automatically. Jeff told me that the reason I was getting the leads was because of that code
So I tested it. I ran a campaign on identical web pages, with autoplay turned on in one but not the other. The results were as Jeff told me. I got a 40% better result from the auto-play version.
The message from this? Ensure that all embedded youtube videos have &autoplay=1 added to the code. Your lead conversions will improve substantially...
If you are unsure how to do that, send me an email, and I will help.
Sunday, July 11, 2010
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